New Tools of the Trade: Social Media and Beyond
FARMINGDALE, NY • Thursday, February 6
Dave & Busters: 261 Airport Plaza Blvd., Farmingdale NY
EDISON, NJ • Tuesday, February 11
Pine Manor: 2085 Lincoln Hwy., Edison NJ
HAMDEN, CT • WEDNESDAY, FEBRUARY 19
The Cascade: 480 Sherman Ave., Hamden CT
BRAINTREE, MA • Thursday, February 20
Dave & Busters: 250 Granite St. #1908, Braintree MA
HANOVER, MD • Tuesday, February 25
Dave & Busters: 7000 Arundel Mills Cir. D-1, Hanover MD
MANASSAS, VA • Thursday, February 27
Wyndham Garden: 10800 Vandor Ln., Manassas VA
9:00–10:00am | Registration
10:00–10:10am | Welcome – Roberto Nicolia, CEO
10:10–10:45am | What’s New at Nicolock – Nino Nicolia
Nino will kick-off the event with an update on new Nicolock products and resources for dealers and contractors.
10:45–12:00pm | YouTube Your Next Hardscape Project
Nationally recognized speaker, Tom Gardocki, will show you how to up your game by videoing your best hardscape projects. If a picture is worth a thousand words, how many is a video worth? Learn how to use YouTube to help promote your company and close more potential sales. Selling through a YouTube Channel and integrating your website with successful job videos is a must to growing your business using social media.
12:00–1:00pm | Lunch
1:00–2:00pm | New Tools of the Trade
Weber Plate Compactors. The success of any paver or wall project depends on good compaction. Base failures occur when there is inadequate compaction. Learn about and see the latest machines used to properly compact your next hardscaping project.
Pave-Mor Suction Lifting Equipment. Hardscaping products are getting larger and heavier. Learn and see how you can improve efficiencies and save your back at the same time by using lifting equipment on your next project.
IQ Dust Collection Systems. New regulations require personal protection equipment and respiratory controls for silica dust. Learn about and see the latest technology for cutting concrete paver and wall products.
2:00 | Raffles
BOOTHWYN, PA • Tuesday, March 6
The Ballrooms at Boothwyn: 1405 Meetinghouse Rd., Boothwyn PA
WEST NYACK, NY • Thursday, March 20
Dave & Busters: 4661 Palisades Center Dr., West Nyack NY
10:00–10:30am | Registration
10:30–10:40am | Welcome - Roberto Nicolia, CEO
10:40–11:15am | What’s New at Nicolock – Nino Nicolia
Nino will kick-off the event with an update on new Nicolock products and the new resources for dealers and contractors.
11:15–12:00pm | Using Social Media to Grow Your Business
Nicolock Marketing Director, Elizabeth Hyer, will show you how to leverage the power of social media to help grow your business. More and more people are selecting products and contractors based on referrals from social media references including Facebook and Twitter as well as Pinterest and Houzz. Elizabeth will show you how to jump start your social media efforts and connect with your client base as well as attract new customers with proven strategies.
12:00–1:00pm | Lunch
1:00–1:30pm | Concrete Paver Industry Developments
Kevin Earley, Nicolock's Director of Commercial Sales, will explain how the paver industry is changing and you need to stay on top of the latest trends. Learn about best practices for installation and where to get the resources you need. Hear about the latest industry developments and market opportunities from the ICPI’s Technical Committee Chairman.
1:30–2:00pm | New Product - Gator Base - Alliance
Gator Base is a revolutionary product that can reduce the amount of crushed stone base needed underneath concrete pavers and slab products. It’s lightweight, sturdy and environmentally friendly. Alliance will show you how to increase productivity by saving time, labor and money. Learn the benefits of Gator Base and increase your bottom line!
2:00 | Raffles